something you can’t automate…

so far this site has dealt almost exclusively with workflow optimisation and automation — finding ways to minimise the monkey-work, particularly in the advertising and publishing industries.

unfortunately there are one or two things which can’t be optimised (not much anyway) — there are no magic bullets or tricky shortcuts.

one of them, of course, is design. but if you’re one to bemoan having to do design the long way, then you’re really in the wrong job.

the other main one — equally important but not equally loved — is proofreading. you simply cannot do proofreading the easy way and anyone who tries to is a loony.

do yourself a favour — get better at proofreading :

Proofreading is not a job for the the people who  don’t pay attention.

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